This article will equip you to decide which PPC management pricing model is best suited for your agency and is chock-full of advice straight from marketing agency execs to help you evaluate your options. So how should you determine your agency’s PPC management pricing, and how much is considered fair?
You create poignant ad creatives, squeeze maximum results from each campaign, measure metrics from each ad group, tweak, and repeat.īut each one of your client accounts is different, needing different services and workloads. You avoid the pitfalls of wasting precious PPC budgets and use every successful best practice out there to create consistent results. It happens, but they often have no idea why and would be hard-pressed to replicate it. To your average client, success in a PPC campaign can be a complete mystery.
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